No matter what business you're in, it would help if you thought about your employer brand. It's not just about marketing your company to potential employees — it's also about creating an environment where employees can thrive. If you want to build a successful company, you need to ensure your employer brand is strong.
There are a few things you can do to improve your employer brand:
- Make sure your company culture is good. This is probably the most important factor in creating a strong employer brand. If your company culture is bad, no one is going to want to work for you.
- Be active on social media. This is a great way to show potential employees what it's like to work at your company and get a feel for what the culture is like.
- Leverage data and create HR analytics dashboards. Make sure to keep tabs on your employer net promoter score (eNPS).
For more on bolstering your employer brand, consider the upcoming webinar "How to Build and Leverage Your Employer Brand" is now an ON-DEMAND HR webinar available for free to watch now.
UPCOMING: Attend a free People Analytics Masterclass (every Wednesday until the end of June 2022)
