No matter what business you're in, it would help if you thought about your employer brand. It's not just about marketing your company to potential employees — it's also about creating an environment where employees can thrive. If you want to build a successful company, you need to ensure your employer brand is strong.
There are a few things you can do to improve your employer brand:
- Make sure your company culture is good. This is probably the most important factor in creating a strong employer brand. If your company culture is bad, no one is going to want to work for you.
- Be active on social media. This is a great way to show potential employees what it's like to work at your company and get a feel for what the culture is like.
- Leverage data and create analytics dashboards. Make sure to keep tabs on your employer net promoter score (eNPS).